If this floor can stand up to more than a hundred dogs a day, it’s surely durable enough for your home.

One proof of success: satisfied customers. For STAINMASTER® PetProtect™ luxury vinyl flooring, those satisfied customers have four legs and spend their days at Doguroo, a doggy daycare in midtown Atlanta.

“When we found out that there was a flooring specifically designed for pets and it took into account durability and grip for the pets while they’re playing, we were really excited,” says Sara Brunney, Doguroo manager. “We’re so happy to have it in our facility.”

Doguroo got the new floor in summer 2016. With more than a hundred dogs a day visiting the daycare, the flooring has been getting a workout ever since.

Starting from scratch

STAINMASTER® PetProtect™ luxury vinyl flooring is engineered to withstand scratching from even the biggest of dog breeds (such as this dog model). After months of wear by thousands of dogs, Brunney hasn’t noticed any scratches from dog claws at Doguroo.

“The floor looks as good to me as when it got put in,” she says. “Our customers always comment on the floor. They love it in all the pictures that we take of the dogs. It really gives a good impression when people walk in.”

Perfect for paws, claws, and accidents. Put STAINMASTER® PetProtect™ luxury vinyl flooring to the test in your home.


Get a grip

STAINMASTER® PetProtect™ luxury vinyl flooring is designed to provide Pet ActionTraction™ for pet paws.

“In the past, we’ve had concrete floors, which were pretty slippery on a humid day,” Brunney says. “With the new STAINMASTER® flooring, we find that even on those days, the dogs aren’t slipping around as much as they used to. They are actually able to play and not glide across the floor.”

Brunney has also noticed a significant difference between the room with STAINMASTER® PetProtect™ luxury vinyl flooring and the flooring in other rooms. “The dogs are much happier on the STAINMASTER® floor,” she says. “They don’t slide. On the [other floors], it’s really slippery.”

“We have [one group of] dogs that are super playful,” she says. “I feel safer in the sense that they are on a floor that isn’t going to allow them to slip and get possible ligament injuries. For me, that is a comfort because they have some traction and they’re not just slipping and sliding when they chase each other.”

Stands up to years of daily use

In addition to the ClawShield™ coating, STAINMASTER® PetProtect™ luxury vinyl flooring is also durable.

“We have hundreds of dogs that come in every single day,” says Colleen Hurley, assistant store manager. “With all the traffic that goes on those floors, there’s constant movement. The floors definitely get their wear and tear.”

So not only is STAINMASTER® PetProtect™ luxury vinyl flooring durable for a pet-friendly home, it also stood up to all the traffic from the dogs at Doguroo.

No stains, no hassle, no kidding

With all those dogs, accidents are bound to happen. When they do, they’re a cinch to clean. STAINMASTER® PetProtect™ luxury vinyl flooring resists pet stains and absorption of odor-causing liquids. “The cleanup is easy,” Hurley says.

“We’ve had some very nasty accidents on that floor,” Brunney says. “We clean it up with our regular cleaning supplies and it’s no worse for wear. … And there’s no staining whatsoever. It looks really good.”


waterproof luxury vinyl flooring petprotect


In your home, your pets deserve to be where you are. Eating dinner, watching a movie, or even while brushing your teeth. Pets are family, and you shouldn’t have to limit your time together due to worry about scratches, odor, or stains on your floor.

That’s where STAINMASTER® PetProtect™ flooring comes in. With luxury vinyl flooring and carpet options, you can combine the two for a fully coordinated, pet-friendly home.

If you’re interested in luxury vinyl flooring options in your home, look no further. Here are six benefits that STAINMASTER® PetProtect™ luxury vinyl flooring offers, and why you and your pet will love it:

1. ClawShield™

The pet advantage: Made with a ClawShield™ to help resist scratching, this luxury vinyl flooring is durable enough to withstand Fido’s and Fluffy’s claws. Now their adventures don’t have to be cut short.

The pet family advantage: There’s nothing like a pesky scratch on your flooring to spoil your day (or floor). But with STAINMASTER® PetProtect™ luxury vinyl flooring, the ClawShield™ is designed to be durable for your pet’s claws. It even resists scratching from a 180-pound Great Dane skidding across the floor, so you know it’s durable.

2. Pet ActionTraction™

The pet advantage: It features Pet ActionTraction™ for your pet’s paws.

The pet family advantage: Who doesn’t enjoy a game of chase or round of fetch? But when your pets have a hard time gaining traction while playing, it can cause you worry. This floor provides Pet ActionTraction™ when pets are on the move, so you can play with them whenever, wherever.

3. 100-percent waterproof

The pet advantage: Fido’s accidents won’t cause problems because this luxury vinyl flooring is 100 percent water-resistant. That means the pup’s free to roam the house, from the kitchen to a pet room.

The pet family advantage: It gives you confidence. With this waterproof luxury vinyl flooring, there’s no swelling due to water exposure.

4. Pet odor resistance

The pet advantage: STAINMASTER® PetProtect™ luxury vinyl flooring resists absorption of odor-causing liquids, meaning time-out doesn’t happen nearly as often when your pet has accidents.

The pet family advantage: When your in-laws stop by without notice, you don’t have to run for the air freshener. With STAINMASTER® PetProtect™ luxury vinyl flooring, you have fewer lingering odors.

5. Pet stain resistance

The pet advantage: Pet-stain resistant flooring? Sign your pup up. Because all he wants is to keep his little accidents, well, little.

The pet family advantage: Pet accidents won’t stain this waterproof luxury vinyl flooring, and they’re a cinch to clean. With all of that extra time, you can focus on, say, planning a dog birthday party.

6. Easy installation and maintenance

The pet advantage: STAINMASTER® PetProtect™ luxury vinyl flooring is easy to clean and install, making your pets two steps closer to endless possibilities for adventures throughout their home.

The pet family advantage: With waterproof vinyl flooring, letting your pets (and kids) roam the house isn’t worrisome because it’s easy to maintain. And, it’s easy to install, so you can do it yourself instead of hiring a professional.